About

Why

  • Climate change and the required energy transition is more than just a bitter cost debate. We need sweet stories demonstrating opportunities at new horizons.
  • Purpose and sustainability-driven startups transcend borders and are multidisciplinary. It needs to be shared and showcased between sectors.
  • New forms of infotainment empowers startups and grassroots initiatives to campaign for sustainable solutions for society (energy, climate, natural resources, infrastructure, digitisation and consumer citizenship).

What

  • We offer infotainment to communicate innovations and opinions
  • We deliver advice -and some fun- to sustainability projects and campaigns
  • We share climate change mitigating stories through social media blogs

 

What is infotainment?

Wikipedia.org: ‘a type of media that provides a combination of information and entertainment’

Oxforddictionaries.com: ‘broadcast material which is intended both to entertain and to inform’

Marketingtermen.nl: ‘a form of making serious information more accessible for a broad public’

Mascot Transmedia.online

Who

  • Grassroots initiatives and startups
  • Universities and R&D consortia
  • Authorities and businesses able and willing to change

Select infotainment. Share your story.