About

Why

  • People-planet-profit is more than just a bitter cost debate. We need ‘sweet’ stories demonstrating opportunities at new horizons (energy, infrastructure, ‘consumer citizenship’ etc).
  • We need purpose driven, grassroots initiatives and startups delivering solutions according to ‘doing well by doing good’.
  • Online digitalisation and entertainment empowers a new generation to campaign for fair, transparent, sustainable solutions.

What

  • We offer infotainment to communicate innovations and opinions
  • We deliver advice -and some fun- to sustainability projects and campaigns
  • We share climate change mitigating stories through social media blogs

 

What is infotainment?

Wikipedia.org: ‘a type of media that provides a combination of information and entertainment’

Oxforddictionaries.com: ‘broadcast material which is intended both to entertain and to inform’

Marketingtermen.nl: ‘a form of making serious information more accessible for a broad public’

Mascot Transmedia.online

Who

  • Grassroots initiatives and startups
  • Universities and R&D consortia
  • Authorities and businesses able and willing to change

Select infotainment. Share your story.