- People-planet-profit is more than just a bitter cost debate. We need ‘sweet’ stories demonstrating opportunities at new horizons (energy, infrastructure, ‘consumer citizenship’ etc).
- We need purpose driven, grassroots initiatives and startups delivering solutions according to ‘doing well by doing good’.
- Online digitalisation and entertainment empowers a new generation to campaign for fair, transparent, sustainable solutions.
- We offer infotainment to communicate innovations and opinions
- We deliver advice -and some fun- to sustainability projects and campaigns
- We share climate change mitigating stories through social media blogs
What is infotainment?
Wikipedia.org: ‘a type of media that provides a combination of information and entertainment’
Oxforddictionaries.com: ‘broadcast material which is intended both to entertain and to inform’
Marketingtermen.nl: ‘a form of making serious information more accessible for a broad public’
- Grassroots initiatives and startups
- Universities and R&D consortia
- Authorities and businesses able and willing to change
Select infotainment. Share your story.