Leadership After COVID-19: New Stories and Standards

A virus reminded us that everybody and everything is dependent, everywhere.

Did you decide how to deal with the new ‘6-foot economy’ in your city, sector or market? How do you want to prepare yourself for a next virus or related crisis?

The videoclip is based on signals received from corporates, cleantech founders and social activists in the network of the blog writer.

Leadership After COVID-19: New Stories & Standards.
Photo credit: Transmedia.online
Artist J. Reijnders for Seacon

Share your opinion or eco-innovation through this kind of video customised clips. Reach out to your target audience in an entertaining, safe ‘social distancing’ way.

Enrich your sustainability project board, campaign team or event by contacting Transmedia.online.

Science fiction parody addressing ‘planet Earth’ climate issues

Imagine our blue planet Earth being observed by other planets far, far away in another galaxy… Does it ring a bell?

Despite any age, everyone loves this science fiction (SF) movie Star-Wars.

Typical ‘Planet Earth’ economical and ecological challenges are listed in this introduction scroll page in the video clip below. Epic, entertaining music accompanies the text towards hints of ‘eco’ solutions…

Though it is obviously a funny parody on Star Wars, you could ask yourself: into what extent is this SF already reality, or will be reality in one decade as from today?

Help is underway: princess Greta (yep, the one and only) is travelling in her ‘Millennium Development Hyperloop’ to claim a discussion with slow moving governments in the Senate. Master Yoda shares his opinion about the need for a purpose driven society in his Temple of wisdom.

A new type of leader (a sustainability Jedi) is on his way using the force of fun (this video clip). He builds bridges between corporations lost in free market space and responsible circular initiatives, cleantech startups and activist rebels from the Outer Rim space…

His credo: globalization doesn’t imply one MARKET, rather one PLANET. Don’t save the planet all by yourself, share (also your) sustainability story through parody and the force of fun!

*For educational and infotainment purposes only.

Blockchain for Good

A fair, tastefully roasted coffee brand using blockchains. Can stakeholders benefit or learn from it? Producing and sharing energy through blockchains in your local village, a new trend?

Startups and new technologies have the ability to rejuvenate the establishment. The latter is searching ‘fresh and fair’ methods to produce and distribute products. Especially towards millennials as a large, sustainable conscious consumer group.

In the video, Moyee Coffee demonstrates that their carbon footprint scores better than established coffee brands. It is based on an estimation of the types of coffee and lifecycle analysis for coffee. Result: Moyee offers coffee with an intensity of 3.92 kg CO2 eq./kg of roasted coffee, which seems to be twice as good as the unshaded and shaded monocultures that established coffee companies grow.

Sustainability simply implies being transparent. Show the data! Follow the money! Since the ‘big coffee guys’ did not publish relevant facts, it’s not easy to make an exact comparison.

Moyee Coffee however did publish supply chain and related data. In every stage, a new approach has been chosen to be fair for local producers and sustainable along the entire chain. Irrigation (in fact, no irrigation at all) and harvesting (handpicked beans), processing, roasting, grinding, packaging and transportation. Every piece in the chain from harvest to payment is stored digitally in blockchains.

Cover your sustainability workshop or innovation meetup through these kind of panoramic slide shows. Contact Transmedia.online

How can AI find ‘honey’ in cities, infrastructure, supply chains?

Apparently, AI (artificial intelligence) increases value from 62% to 128% for the travel sector and to 89% for transport and logistics*1.

Let’s start with some basics about what AI is. Subsequently, I will take a helicopter view and elaborate what startups can offer regarding infrastructure and the savings to be made for the pocket AND environment.

It is a culture shock stepping into a startup for the first time, I must admit. Nonetheless, wherever I see profitable and sustainable opportunities, I am determined to pioneer and follow my gut feelings.

Amazing to observe smart ‘Einsteins’ working in Tech4Good startups and Hubs. No slow-moving paper files on desks or bureaucratic meetings.

Person Transmedia.online attending startup ceremony

Instead, data scientists with a high degree of sustainability consciousness are addressing business and societal challenges. They collect, calibrate, model, test and validate artificial intelligence (AI) using Machine Learning, based on public and company datasets.

AI is like a sweet honey pot, still to be discovered. It can automatically identify time, spatial, energy or CO2 related opportunities. It can measure and predict environmental degradation of vital assets.

But the honey tasted bitter-sweet… How on earth can traditional stakeholders trust AI located somewhere in the cloud? They should first understand AI before any investment decision can be made.

Understanding a bee

Transportation will increasingly be impacted by AI technologies such as Bee Colony Optimization (BCO), Artificial Neural Networks (ANN), Ant Colony Optimiser (ACO), Fuzzy Logic Model (FLM), Genetic algorithms (GA), Simulated Annealing (SA) and Artificial Immune system (AIS).

Stop, hold on! This expert mumbo jumbo talk may be true, but it is too complicated.

It is flabbergasting to observe that startup ‘language’ is not always understood by their peers in established corporations and authorities. Even if they address the same infrastructure challenges.

It goes also the other way around. AI and data scientist should understand (traditional) business processes. Otherwise, no sweet ‘honey’ can be harvested on both sides…

One mechanical bee talking (artificial intelligence language) to traditional bee.
Symbolic image: bees new & old economy trying to communicate_Transmedia.online

Daily layman language which may help…

“I, Robot”

What is all the fuss about AI and robotics? Though robotics and AI are two different technologies, robotics does lend itself well to explain how AI works. And although robotics doesn’t relate directly to infrastructure, they do address the same socio-economic challenges.

AI is a computing technique that can train robots or machines to mimic human intelligence. It can recognize objects and assets, temperatures and humidity, sounds and languages, images and text, even emotions. It can plan, learn and solve problems. It can give meaning to data (insights) for decision makers.

Let’s use a simple, recognizable, daily situation.

Imagine yourself ordering a coffee in a restaurant. A sexy waitress-robot approaches you slowly, sensually…

Female robot serving Transmedia.online founder reading menu in restaurant.

But you don’t know how to engage with her to order a coffee. You have no clue what types of AI-enabled robots exist. You are only familiar with AI because you have seen movies such as The Terminator, The Matrix and I, Robot.

Type of AI robotics

Cargo robot carrying package

Reactive robot – uses rudimentary AI only to react to a limited number of standard orders. Based on the way we have programmed or instructed a robot (e.g. a washing machine). This AI can’t use past experiences to make decisions. Ideal to perform functional tasks based on a ‘fixed coffee menu’ only.

Robot reading book

Limited robot – uses AI to make decisions by recognizing patters in data. Imagine the coffee waitress robot viewing and processing a tremendous number of pictures of optional coffee menu examples as guidance to help customers. Any new situation e.g. a new, trendy coffee order or an unexpected event in the restaurant will be dealt with by computer programs attached to the robot’s memory.

Robot catching person

Theory of mind robot – uses AI (or AEI – artificial emotional intelligence) to comprehend and react to emotions. Robots can accurately recognizes 7 emotions: surprise, happiness, sadness, anger, anxiety, disgust and neutral state. Think of a client behaving suspiciously in coffee shop, robot can immediately warn security services.

Two hands touching
Source: Columbia Engineering

Self-awareness robot – or reflective robot – can recognize and repair itself. It uses self-awareness (!) to adapt to different situations and tasks. Imagine a new ‘born’ AI robot observing its environment while figuring out if it is supposed to be a multi-task worker, a vehicle repairman or a self-repairing coffee robot. Based on Deep Learning algorithms. Tested by Columbia Engineering (Jan. 2019).

Be informed researchers may use different definitions to explain AI robotics more in-depth. All good and probably true. Transmedia prefers to use simple layman language to bridge the AI gap towards potential users.

AI and algorithms: explained to a child

Algorithms are symbolically spoken fast growing, intelligent children who learn how to distinguish ‘good’ from ‘bad’ (data).

Deep Learning, a subset of Machine Learning, is like a parent teaching children statistical and research technique how to independently build analytical models (without being explicitly being told or ‘programmed’) around data to solve problems.

Ground based ITS tools are a nice starting point, but deep learning techniques can advance it by processing large volumes of data e.g. captured by satellites, airplanes or drones to offer new insights.

Traditional techniques can’t crush all those data to get relevant insights. In contrary, AI ‘likes’ uncertainties. It models a connection between cause and effect in various real-life scenarios.

AI is a means, not an objective

Corporates and authorities should not embark into AI just because it is trendy. Potential users should have prior in mind specific situations in which AI could automate processes. Important lesson: AI does not give solutions, it helps you to find solutions.

Your company or sector should be digitalized and data rich. Why? It takes thousands of examples or training data to learn of all the characteristics related to a city, or transport movements. Also, there are many lacks, gaps, noise and uncertainties within ‘dirty data’.

Today, 80% of data seems to be unstructured. There are methods and filters to clean data. But: all this costs time at the beginning.

Your problem fits in 5 situations

Most infrastructure related decision makers wish to be informed or alarmed in 5 scenarios or situations. Obviously, there is a great variety of cities, industrial sectors and supply chains with different requirements.

Generally, stakeholders share a common set of challenges:

  1. Did, is or will a predefined change take place in a city/environment/infrastructure, or not?
  2. Did, is or will something strange or suspicious take place, not according to normal settings?
  3. How many changes or trends take place impacting city/environment, or finances, sales?
  4. How are groups organized in city/crowds/traffic?
  5. How can I maximize performance by automatically learn and improve a situation within a city/environment/infrastructure?
Graph explaning AI classifications
Source: Eduraka

Let’s take Q1 as example while obtaining quick, basic insights. Data input for Q1 could be speed, flow and occupancy. Auxiliary data (bases) could deliver additional data about location, events or weather conditions. A result could be congested vs non-congested (= classification algorithm).

Monk’s job being automated

Satellite images of transport and housing
Photo source: research paper ‘Rapid Multi-Scale Object Detection In Satellite Imagery’, Cosmic works, A. Van Etten, 2018

Recognizing small objects like buildings or vehicles in large quantity of data images can be executed by satellite imagery analytics. A single satellite image could cover over 60 km2 and millions of pixels. Hence, AI can turn a monk’s job in an automated data scientists’ job to train, evaluate and test millions of images.

Quick case: measuring train station on the move

Satellite image Oslo port and railway
Photo: contains modified Copernicus Sentinel data (2014–2016) / ESA SEOM INSARAP study / InSAR Norway project / NGU / Norut / PPO.labs, CC BY-SA 3.0 IGO.

Data from Sentinel-1 satellite illustrate that parts of Oslo train station are sinking by 10–15 mm a year in the ‘line of sight’ – the direction that the satellite is ‘looking’ at the building. This translates into a vertical subsidence of 12–18 mm a year. Apparently, the new opera house (white structure) has not moved. Perhaps Pavarotti was inside, who knows. But what do you know about your port or railway infrastructure?

Quick case: assessing corridors

Satellites can assess the state of different fixed transportation assets in corridor perspective. They monitor how it evolved over time. Also, land-use information and population distribution around key access points can be provided.

Satellite image transport corridor Azerbaijan
Photo: detailed land-use map of a 500 m-wide corridor along a railway line near Baku, Azerbaijan, part of ESA–Asian Development Bank projects using Earth observation to plan future developments. e-GEOS S.p.A./Spot-7/ADS

Quick case: monitoring coastal water pollution

Near real-time monitoring of water became feasible since recently. E.g. automatic warning of sudden changes in water supplies, disappearing of water due to sudden hot periods, early warning for looming flooding.

Satellite image river Rome, pollution
Photo: Copernicus Sentinel-2B satellite captured this true-colour image on 5 February 2019, just three days after heavy rainfall in Rome and the surrounding area of Lazio, Italy. Copernicus Sentinel-2 is a two-satellite mission. Each satellite carries a high-resolution multispectral imager to monitor changes in vegetation. It also provides information on pollution in lakes and coastal waters. Modified Copernicus Sentinel data, processed by ESA, CC BY-SA 3.0 IGO

Quick case: solar potential

Cities are eager to measure CO2 emissions or heat values per area and compare it over time or between districts. Also building owners want to know how to save energy costs and lower tons of emitted CO2. AI can even measure Air quality (emissions).

Children lesson solar energy
Photo: solar field trip to The Children’s Cabinet with Black Rock Clayton Middle School

Green savings through insights

Transport and mobility players are searching for smart and green growth opportunities. Operators want to offer more than just being 1% cheaper, 2% faster or claiming to use 3% less fuel use than the competition.

On average, AI increases value from 62% to 128% for the travel sector and to 89% for transport and logistics *1.

Also, industrial federations and membership platforms search new instruments to create significant impact in favor of their constituency and the environment (‘Paris’ climate agreement).

Startups in the network of Transmedia.online are dealing with various demands and questions of customers to cut costs while serving sustainability objectives:

“Warn us in case of anomalies near nature areas, near our assets, or elsewhere”

“Detect heat loss in our city/port/logistic centers as input for our insulation strategy”

“Calculate the exact length of our waterways, railways and highways 99% accurate”

“Quantify accessibility and friction points per transport mode to our facilities nationwide”

“Propose optimal locations for future electric vehicle recharging points”

“Make inventory of air pollutants in our city and port areas”

“Localize, monitor and plan solar panel and green roof business opportunities”

“Detect and measure the condition of bridges nationwide”

Governmental agencies, also global corporations are searching ways to cut down on inspection costs of vast areas, or great number of assets. Instead of expensive manual ad hoc inspections during years, AI could give a global view quicker, more precise and more cost-effective at the end.

Sustainable business governed by AI?

The last two decades, millions of R&D resources have been spent to obtain insights on how to use infrastructure in a sustainable way.

37% of climate and environment-related technologies worldwide are originating from the EU. All accurately executed ‘green’ projects by the book, but with a success rate of 11.6 % *2. Smarter and cost-effective instruments delivering relevant insights are required.

The climate needs smarter and stronger ‘breakthrough’ instruments and insights to change course towards the ‘Paris’ agreement. AI has started just to do that


*1: McKinsey Global Institute: San Francisco, CA, USA, 2018

*2: EU 2017 mid-term evaluation report Horizon2020