Peter, the founder of Transmedia.online, is a passionate change evangelist and sustainability maverick.
Experience: 16 years of stakeholder management, an EU network, HR/psychology and the power of fun to campaign for sustainable concepts towards the establishment.
The challenge: people-planet-profit should be more than just a bitter cost debate. We need ‘sweet’ stories demonstrating opportunities at new horizons. Unfortunately, today’s rusty fossil fueled production system and ignorant consumer behavior doesn’t ‘mirror’ the true, real costs.
Personal drive: giving hands, feet and a voice to (honest) sustainability initiatives, which never see the daylight because of (modest) marketing power.
After he achieved his targets at EU level, he traded in his privileges for young grassroots initiatives.
Along the line, he adapted his personal lifestyle by lowering his CO2 footprint drastically in terms of living, consuming and moving. Basically, he changed towards a less stressful and more meaningful life.
Discover more about the person behind Transmedia.online…